Beprime is the official B2C online shop of Primetime Nordic A/S, a clothes distributor operating in Denmark, Sweden, Norway and Finland. Primetime Nordic’s strong roots lay in the sports sector, having been the official supplier of F.C. Copenhagen from 2004 – 2012 with Kappa. Still today, the team sport segment is a big part of Primetime Nordic’s operations new sponsorship in fx. IFK Göteborg.
The influence and importance of sports in the company’s history is also reflected in Beprime’s product range, which can be divided in three categories: sport performance, sport casual and casual fashion.
All clothes can therefore be described as smart, yet comfortable with a sporty touch.